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Influence: Science and Practice Free download ✓ PDF, DOC, TXT or eBook ↠ [KINDLE] ❀ Influence: Science and Practice Author Join or create book clubs – Eyltransferservices.co.uk Influence Science and Practice is an examination of the psychology of compliance ie uncovering which factors cause a Influence Science and Practice is an examination of the psychology of compliance ie uncovering which factors cause a person to say “yes” to another's reuest Written in a narrative style combined with scholarly research Cialdini combines evidence from experimental work with the techniues and strategies he gathered while working as a salesperson Influence Science PDFEPUB or fundraiser advertiser and in other positions inside organizations that commonly use compliance tactics to get us to say “yes” Widely used in classes as well as sold to people operating successfully in the business world the eagerly awaited revision of Influence reminds the reader of the power of persuasionCialdini organizes compliance techniues into six categories based on psychological principles that direct human behavior reciprocation consistency social proof liking auth. This topic is just fascinating the hidden pushes and pulls that affect our decision making even when we believe we are reasoning One such example p146 is the 1974 Canadian study that found politicians who were attractive got 25 times the number of votes Despite the evidence of favoritism 73% of Canadian voters denied in the strongest possible terms that their votes had been influenced by physical appearance; only 14% even admitted the possibility See the study by Efran Trust Us We're Experts How Industry Manipulates Science and Gambles with Your Future Other than that one tiny bit that caught my eye the rest of the book is very informative and even fun to readI'll leave you with one unbelievable example from the very beginning that tells how a shop owner accidentally relieved herself of the trouble of selling a certain variety of turuoise jewelry She left a note instructing her employee to reduce them to 12 price The employee misread and raised the price by 2 instead; the pieces sold almost immediately This is due to the fact that people without better knowledge of a particular good will use the price alone to determine the uality or value of that good This also worked for Chivas Regal Scotch Whiskey which was a struggling brand until it's owners decided to raise its price substantially above its competitors

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Ority and scarcity Influence Science and Practice is an examination of the psychology of compliance ie uncovering which factors cause a person to say “yes” to another's reuest Written in a narrative style combined with scholarly research Cialdini combines evidence from experimental work with the techniues and strategies he gathered while working as a salesperson fundraiser advertiser and in other positions inside organizations that commonly use compliance tactics to get us to say “yes” Widely used in classes as well as sold to people operating successfully in the business world the eagerly awaited revision of Influence reminds the reader of the power of persuasion Cialdini organizes compliance techniues into six categories based on psychological principles that direct human behavior reciprocation consistency social proof liking authority and. Das Buch gibt einen sehr guten Einblick in die menschliche Denkweise Die vielen plastischen Beispiele helfen das zu verstehen und zu verinnerlichen Lieferzeit war über ein Monat und das Buch wurde fünf Tage später als versprochen geliefert Der Händler bietet sehr rudimentäres Track & Trace an Allerdings war der Preis dafür attratktiv

Summary Influence: Science and Practice

Influence Science and PracticeScarcity Influence Science and Practice is an examination of the psychology of compliance ie uncovering which factors cause a person to say “yes” to another's reuest Written in a narrative style combined with scholarly research Cialdini combines evidence from experimental work with the techniues and strategies he gathered while working as a salesperson fundraiser advertiser and in other positions inside organizations that commonly use compliance tactics to get us to say “yes” Widely used in classes as well as sold to people operating successfully in the business world the eagerly awaited revision of Influence reminds the reader of the power of persuasion Cialdini organizes compliance techniues into six categories based on psychological principles that direct human behavior reciprocation consistency social proof liking authority and scarcity. Really good book Makes you aware of a lot of things even if you don't actively use them yourself helps you be aware of people using the same tactics against you Very important skills to learn I would highly recommend this book for everyone It's written in an interesting way that makes you want to actually keep reading