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Understanding Media The Extensions of ManOries continue to challenge our sensibilities and our assumptions about how Understanding Media PDF or and what we communicateThis reissue of Un. Very difficult to read Only understood about a third of it the first time through But there is so much original thought in it that it is great food for thought The author has understanding of the relationship between media and man that is found nowhere else McLuhan is essential to understand what the electric technology means for us

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Free download ï Understanding Media: The Extensions of Man 100 ✓ ➛ [KINDLE] ❅ Understanding Media: The Extensions of Man By Marshall McLuhan ➥ – Eyltransferservices.co.uk Terms and phrases such as the global village and the medium is the message are now part of the lexicon and McLuhan's theDerstanding Media marks the thirtieth anniversaryof Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. This is a beautiful edition And the critical commentary by Terrence Gordon provides a helpful structure for getting your mind around McLuhan's ideasAlthough this may be McLuhan's great work it is not best place to start It is long and often incoherent On page 39 McLuhan introduces a notoriously difficult metaphor that he uses through the book It concerns hot and cool media Hot media are low in participation and cool media are high in participation or completion by the audience So he explains hieroglyphics and photographs are hot but the phonetic alphabet and cartoons are cool Radio and movies are hot but the TV and the telephone are coolDoes that make any sense If not the better place to start is his earlier work The Gutenberg Galaxy It is shorter and the logic is much easier to follow It lays out the basis of McLuhan's thinking about how changes in media reshape culture If you are a systematic thinker like me it is a far better book to get the basics of McLuhan's analytical method and ideasEven if you have the basics UM is a dense inspiring and unsettling work In each of the 33 chapters McLuhan makes connections that change the way I think about culture But just as often he makes some nonsensical analogy or leap of logic and then fails to explain itIn the end it helps to stop trying to understand UM and let it inspire you to thinkIn other words it is very cool

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The Extensions PDF #206 Terms and phrases such as the global village and the medium is the message are now part of the lexicon and McLuhan's the. It goes without saying the work itself remains as monumental as before but this sparkling hardcover edition adds the facet of beauty I grew up with an old Mentor paperback with microscopic print and about zero whitespace This edition sets the chapters nicely apart from each other giving the reader and the text some room to breath I highly recommend this Gingko critical edition