The Medium is the Massage Review ¹ 2

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The Medium is the Massage Review ¹ 2 Ô ❰Download❯ ➼ The Medium is the Massage Author Marshall McLuhan – 30 years after its publication Marshall McLuhan's The Medium is the Massage remains his most entertaining provocative and piuant book With every technological and social advancement McLuhanT perpetuating an Age of Anxiety McLuhan's remarkable observation that societies have always been shapedby the nature of the media by which men communicate than by the content of the communication is undoubtedlyrelevant today than ever before With the rise of the internet and the explosion of the digital revolution there has never been a better time to revisit Marshall McLuhan. In case you want to understand our world and discover how stuck in time we are this book is a must in any libraryPenguin classics has printed a cheap and poor edition in this case Pages do not fit properly and trim is not good enough

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Years after its publication Marshall is the Kindle #208 McLuhan's The Medium is the Massage remains his most entertaining provocative and piuant book With every technological and social advancement McLuhan's proclamation that the media work us over completely becomesevident The Medium PDF or and plain In his words so pervasive are they in their personal political economic aes. In the 1960s McLuhan presaged the communications age through his studies of “electronic media” His thoughts shone light on the way forward and are now standards of understanding today For instance he coined the term “global village” in showing the ways of globalizationThis work consists of much than text Published in black and white it portrays a series of images that move the reader through the contention that media – particularly electronic media – “massages” messages to us McLuhan suarely places the focus on the nature of the mediaHe looks to history to see how Gutenberg transformed the world through the advent of print media He contends that television movies and other pictorial media begun the transform the world in the 1950s and 1960s It made the world a smaller place a global village where people in far flung places of the world borrow and learn from each otherTo him electronic media are non linear unlike books Rather they unite thought and action in a way that books do not This allows fields like psychology to flourish as instant reactions become important In its production each page is adorned with images that reinforce McLuhan’s message While such things are commonplace over fifty years later this type of presentation was pioneered in these works We can now observe through studying contemporary discourse that this work was spot on in its predictionsFor me as a software developer and student of culture this work simply reinforces what I see around me I spend a lot of my time on the computer and Internet I see first hand that McLuhan’s theses worked out Still I found this image oriented book very stimulating All of the poignant pictures tired out my eyes It reminded me of the electronic media that are now standard like the electronic news or even Facebook and InstagramThis work continues to inform the intellectual class and students of culture Those interested in the history of ideas will be particularly attracted to this work Those like me who are concerned with the role of computers in society will find this work compelling As commonly said we live in the Information Age and this book sketched the outlines fifty plus years ago of what that would look like Many say that it is the most mature expression of McLuhan’s thought For that reason it’s worth attending to his perspective today

Review The Medium is the Massage

The Medium is the MassageThetic psychological moral ethical and social conseuences that they leave no part of us untouched unaffected or unaltered McLuhan suggests modern audiences enjoy Medium is the PDFEPUB #189 MainStream media as soothing enjoyable and relaxing however the pleasure we find in the MainStream media is deceiving becauseassince the changes between society and technology are incongruen. This is the last follow on after Understanding Media and the Gutenberg Galaxy Not really necessary to the massage the previous two books are the statement but a nice item for visting about and a nice historical perspective on how to change the message before the massive changes brought about by the internet